The design of the fourth London, Folk Clothing store (a fifth being in Munich) follows a similar theme to its predecessors, but enjoys a new village atmosphere and community feel.
The 74.5 meter squared store in Shepherd Market is nestled right in the heart of Mayfair, between Curzon Street and Piccadilly, and is to stock Folk’s full men’s range, as well as shoes for both men and women.
Similar elements to the existing stores are echoed with the use of wood cladding, marble heads from sculptor Paul Vanstone and rope-hung lighting. The white walls, floor and ceiling, as well as the streamlined interior, however, differentiate the store from its raw, edgier counterparts.
The current collection also emulates a more-relaxed, ‘weekend in the countryside’ feel, with sand shoes, stripes and playful casual wear.